The knowledge of the relationship between graphic design and social media campaigns is useful to businesses. It enables them to create interesting stories and better posts that will improve the performance of their campaign on social media. Marketing on social media is a relatively new channel unlike the traditional ones
Website typography is the technical word expert use to refer to the manner text and elements are arranged on a website. Typography also includes elements like fonts, spaces between lines, the white space between characters (kerning), and line length among others. Typography is one of the most important aspects of
Having a minimalist web design means including only the most relevant pages and tabs on your site. This removes clutters from your site and makes it easy for visitors to find what they looking for. A minimalist website only includes elements that are critical to the company. Industries that commonly
Social media campaigns have created an attractive virtual environment for promoting brands and businesses. Social media is highly persuasive in convincing customers to buy compared to other forms of advertising. Surveys show that 78% of businesses have hired dedicated teams to run their social media campaigns. Your ad design is
Statistics show that by 2020, social media will have over 3.02 billion users. This is an indication that social media awareness provides a fertile ground for brand awareness and building your online presence. Brand awareness is crucial in growing your business and sales. You have probably noticed that popular brands
Picking a logo is important for both small and big businesses because it’s an integral part of your brand. A well-designed logo conveys the name of your business and its vision. The nature of your products or services determines the type of logo your business should have. The design, colors,
A well-designed logo is made up of signs and words that represent your business. People can tell what your company is all about by looking at the logo. It’s what identifies your brand and business. A logo not only creates a first impression but also conveys the value of your
Branding refers to the content, slogans, and multimedia customers associates with your goods or services. Most people 60 to 80% do some online research before making the decision to buy. Branding creates customer loyalty by helping you to get and retain customers. Acquiring new customers is expensive than retaining existing
Customer service is one of the key ingredients in building a successful business. Exceptional customer service makes customers feel valued and respected. Providing excellent customer service will cost your business extra resources and time. However, it helps you stand out among your competitors, get positive reviews, and encourage your existing
Statistics indicate that 95% of startups shut down within the first five years of operation. It is evident that building a successful business requires hard work, patience, and dedication. Remember success is in the preparation. Thomas Jefferson one of the founding fathers said that if he is given ten hours
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