Having a minimalist web design means including only the most relevant pages and tabs on your site. This removes clutters from your site and makes it easy for visitors to find what they looking for. A minimalist website only includes elements that are critical to the company. Industries that commonly use a minimalist web design include music, literature, photography, and panting among others.
Nevertheless, most companies are embracing this type of website because of its benefits for online marketing. Let’s look at the key advantages of having a minimalist website that has made it attractive to many businesses.
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A Faster Loading Speed
The speed at which your website loads affects your profits. Minimalist website load faster because they have fewer items. Surveys have shown that 40% of visitors are likely to leave a site if it takes over 3 minutes to load.
Minimalist website includes a few elements on the pages. Sometimes minimalist sites are created with large photos leaving big white spaces. This doesn’t present the user with many options to choose from like complex sites. This makes it easy for user to click on the call-to-action button if they are attracted to it. The few option minimalist web design give user make the site easy to navigate.
Makes Visitors to Focus On Content
Many websites have complex attractive designs, but have no content or have bad content. It’s better to have a site with a minimalist design and great content. It enable people to engage with content without distractions. Content that is convincing and informative converts more.
Websites with complex designs are prone to breaking down more often compared to those with a minimalist design. The sites break because they are designed to do too much. This means that the business owner will have to spend more on maintenance. Constant break downs and higher maintenance cost are good for your company. On the contrary, minimalist web designs lasts longer than heavy duty site because they are slimmer by design.
Boosts Conversion Rates
A minimalist web design together with great content is the best way to achieve higher conversion rates. Most people don’t like to waste time trying figure out what a site is all about. A minimalist design includes quality images and short taglines that tell the story of the product.
Simple User Interface (UI/UX)
A minimalist web design automatically improves the user for the better apart from the appearance of the site. Minimalist web design uses simple navigation tools and sometimes hidden menus. However, the hidden menu may be confusing to some users. In minimalist web design, navigation is considered a design element and not an extra thing.
At de Haro Group, we have helped many clients design minimalist websites. Contact us for FREE Consultations.