Social media is a power to reckon with in online Marketing. The number of people using social media keeps on growing and it’s estimated that 3.5 billion people worldwide will be using social media. This represents about 40% of the people on earth and this is why businesses invest significant
The lockdown pushed people to look for new ways of doing things. For instance, the pandemic has changed the way people spend their time, look for information, and buy products. Businesses have also changed the way they advertise their brands and how they engage marketers and influencers. This article highlights
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