Search Engine Optimization (SEO) refers to practices aimed at increasing the visibility of your website through organic search. SEO helps your website to rank higher in popular search engines like Google, Binge, and Yahoo. For example, when someone performs a search on Google and your site show up, and they click on it, it’s called organic traffic.
SEO can be categorized into two i.e. on-page and off-page SEO. On-page SEO refers to the practice of optimizing content, for example, blog posts for search engines. It entails the use of keywords that relates to your product/service or topic of interest. The keywords are strategically used in the text i.e. in the introduction, the middle, and in the conclusion.
Off-page SEO refers to the optimization of a website for search engines. This is achieved through practices such as having keywords in the URL most preferably at the beginning. Creating backlinks and linking web pages internally are other off-page SEO techniques. Now, that you know what SEO is, let’s look at how it helps with the visibility of your site.
1. Increased Web Traffic
SEO increases your organic search, which is the possibility of people finding your site through popular search engines. The more people view your site, the more likely you’re to sell your products/services.
2. Visibility and Rankings
When people search for products online, they’re likely to opt for one of the top five suggestions from the search engine. Effective SEO helps your site to rank higher in organic searches and give you more visibility. This increases the chances of potential customers clicking on your link and do business with you.
SEO helps your website rank higher in popular search engines. This increases the trust people have in your site and business. People tend to trust the website search engine recommends.
4. A Better User Experience
SEO not only helps people find your site, but it also creates a better user experience by increasing the quality of your content and site. This creates a positive customer experience. For example, increasing the load speed of your pages reduces the bounce rate and encourage visitors to stay on your site.
5. Good SEO Increase Engagement and Conversions
On-page SEO practices like linking related content increase engagement. People may click on related content and continue to engage with your site. The more people engage with your site, the more likely they’re to buy your ideas or product.
6. SEO Grows Your Brand
SEO plays a significant role in the growth of your brand. As noted earlier, the higher your site ranks for specific keywords, the more organic traffic you receive. Organic traffic is non-paid traffic coming directly from search engines.
7. SEO Improves the Quality of Your Traffic
SEO is a type of inbound marketing strategy. It’s unlike traditional channels of advertising, for example, TV. Traditional adverts reach both interested and uninterested audience. On the contrary, SEO only reaches people who are interested in what you’re offering. Those who are actively searching for your product/service online.
Do you want to implement or improve the SEO of your website? Contact Us we talk about it.