The digital revolution we’re currently experiencing with social media marketing means more people are shopping online. In addition, the ongoing Covid-19 pandemic has made more businesses use social media marketing. For instance, by 2020 over 70% of people spend time online because of the lockdowns.
The digital revolution we’re currently experiencing with social media marketing means more people are shopping online. In addition, the ongoing Covid-19 pandemic has made more businesses move online. For instance, by 2020 over 70% of people spend time online because of the lockdowns. Social media marketing through different platforms has played a significant role in helping businesses stay afloat during the pandemic.
Facebook is the biggest social media platform with more than 3 billion users per month. Other huge social media platforms include Instagram, Twitter, Tik Tok, and YouTube. Now let us look at some of the new social media marketing rules in 2021.
Make Your Social Media Page Look Genuine and Authentic
Making your social media page appear authentic entails using HD quality and relatable content. For example, Covid-19 has caused lockdowns that have isolated people. This leads to an increase in the number of people looking for content on do-it-yourself topics (DIYs). You should also make sure that your social media page renders well on mobile devices.
Nevertheless, your social media page should contain content that adds value to the lives of the audience.
Don’t Exclude a Specific Generation in Your Social Media Marketing
Most marketing campaigns are designed to target specific groups through advertising. For instance, companies that wanted to recruit baby boomers reached them through newspapers and TV ads. However, nowadays baby boomers spend their time on social media and cannot be reached through traditional channels. This means that you need to consider how tech-savvy your audience is when designing your social media campaigns.
You should also listen to passive audiences i.e. the people related to your target audience for example family members and friends.
Focus On User Experience (UX) with Social Media Marketing
Creating a great user experience is an effective way of acquiring new customers. Having a great user experience entails creating compelling content and an easy journey for users through social media channels. If done right, the outcome will be impressive.
Show the Community That Your Brand Cares
One of the ways your brand can show the community it cares about people is by supporting small businesses and minorities. Giving back to the community through social media campaigns became a common trend from 2020. It started with people contributing user-generated content that elicited specific reactions in companies. For example, public posts about Black Lives Matter posted on social media created viral reactions and massive boycotts.
Communicate
Communicating with your audience effectively means talking to them, not at them. Make sure your social media posts convey honest and transparent messages. This builds trust with your audience over time because they consider you a reputable source of information and guidance. Moreover, you should remember to give your audience a voice that enables them to share their opinions openly and frankly.
The new social media rules discussed above will help you reap the benefits from your campaigns if implemented correctly. Contact us for FREE at de Haro Group we help you design your social media campaign based on social media marketing rules in 2021.
