de Haro Group
Design & Creative Agency

Web Design Agency – 10 Factors to Consider

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As your business grows whether you trade online or in the physical world, you’ll need a website at some point. A website is a great way to showcase your collections and the portfolio of your business. It’s also a great tool for online marketing because a business website allows you to provide comprehensive information on the value of your goods/services. This is why you need to know the factors to consider when choosing a web design agency.

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1. Know the Type of Website You Need

To know the type of website you need, you should consider the feature you want your site to have. This will dictate the design and the layout you choose. The features of your site are determined by the functions your site will have. For instance, e-commerce sites will have more functions compared to personal blogs.

It’s also important to know whether the web design agency is competent or has experience in building the type of site you want. The products or mission of your site also determine the layout.

2. Look at the Agency’s Website

Examining the agency’s site is an effective way of telling whether it will deliver what you’re looking for. For example, odd-looking agency websites are a sign that the agency may lack competency. Outdated websites or bad web design is another sign you should watch out for.

The agency’s website doesn’t have to be perfect, but it should look professional if you’re to get quality services. You can also examine things like the content whether it’s grammatically correct.

3. Examine the Portfolio Results

When looking at the portfolio, one of the things to consider is the work done for a previous client. Most web design agencies have portfolios displaying works from previous clients. Some of the things you should consider include: do the items in the portfolio meet quality standards? Are the websites done for previous clients attractive in design?

The number of reviews also matters. If the agency has received hundreds or thousands of positive reviews, then the reputation is authentic.

4. Read Reviews from Previous Clients

Most established online web design agencies have reviews from multiple clients. You can also look at independent reviews from Google My Business. The factors you should consider are the nature of the reviews. Are they positive or negative? Second, you should also consider the number of reviews. Hundreds of thousands of positive reviews mean the agency has a reputation spanning years if not generations.

5. Ask For Referrals

Referrals can come from friends and family who have worked with a web design agency before. They can recommend the services of those they trust to provide quality services. This prevents you from using the trial-and-error method which can lead to poor results. Furthermore, you stand to lose money if you end up with the wrong product. Referral may protect you from designers who deliver shoddy work.

6. Consider Your Budget

Your budget determines the type of website and the functions to be included. Your budget also determines the agency you can hire. For instance, experienced agencies with thousands of projects completed will charge you more compared to relatively new agencies. An e-commerce website requires the integration of several features and software. Hence, building an e-commerce website will cost more compared to a blog.

7. Make Sure the Agency Is Tech-Savvy

A tech-savvy agency will have to date website and the latest web practices. For instance, is the site mobile-friendly and navigable? The design of an agency’s website can also tell you whether they are tech-savvy. If the website has an attractive design based on the latest technology then they’re good. For example, a modern website runs on the Beta version of CMS that load quickly and appears stylish compared to the old versions.

A web design agency that is tech-savvy will have features on the site that facilitate e-commerce. For example, the existence of customer support and acceptable payment methods. The speed at which the site loads can also enable you to tell whether the agency is good with web design.

8. The Availability of an In-House Marketing Team

Established web design agencies provide more than design services. It’s advisable to go for design agencies that have in-house marketing teams. After an agency builds you a website, they’re the ones in a good position to market it for you. Consequently, effective design agencies have content creators and social media marketers.

Before hiring an agency, it’s important to come up with a comprehensive plan. You need to know the type of website you want, the nature of the content you will publish, and the design. Design agencies with in-house marketing teams can assist you to make the decision if unsure. This is why it’s good to work with design agencies that can also create content and market the site.

9. Choose a Comprehensive Designers

Comprehensive designers can handle all aspects of web design. They provide all the services needed for your site to run successfully. For instance, you will not need a different expert to connect your site to essential services you need for it to run, for example, submitting site maps and google analytics.

Web design agencies that offer all web-related services will maintain, troubleshoot, and upgrade your site in the future if needed. Moreover, they maintain a working relationship with clients. You don’t have to find a different provider every time you need web services.

10. Contact the Agency 

After considering the above factors, it’s time to contact the agency you have picked. If you have any questions or doubts, you can ask for clarification. The manner the agency responds to your questions can also let you know if the agency is worth it. When contacting the agency, you should also look for things like how quickly they respond. Taking too long to respond may be a bad sign. It may be an indication that the agency has poor customer support.

At de Haro Group, we’ve built e-commerce sites and partnered with 3000+ clients. Contact us we begin our fruitful cooperation.

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