Having a strong online presence is important whether your business sell stuff online or not. One of the major ways to improve your online presence is having a responsive web design. People prefer websites they can access on any device and have a similar experience. For example, if people find it difficult to view your site through mobile devices, they will leave quickly and never come back.
In this article, we share with you tips to improve your online presence with responsive web design. Google which is the largest search engine has come up with guidelines and tools to help webmasters to improve the performance of their site, especially on smartphones.
Studies have shown that if the loading speed of your site is slower even with a second, it may interfere with the user’s line of thinking. This translates to poor user experience. The standard recommendation from Google is that your server needs to respond in less than 200ms. The above-the-folder content on your homepage needs to render within 200ms.
To have a responsive website, Google recommends that:
- The number of redirects from your site should be few
- The number of roundtrips should be minimal
A Simple Navigation Bar
A navigation bar is one of the key elements of your site because it gives visitors an overview of what your site is all about. Additionally, your navigation bar makes it easy for visitors to find what they’re looking for on your site.
A simple navigation bar not only makes it easy for visitors to locate what they want; it also makes your website load quickly. This improves the responsiveness of your site. You should aim for four to six tabs in your navigation menu.
Aim for Smaller Web Pages
Web pages are getting bigger with an average page having size being 1532 kB. Larger web pages lead to slower load speeds and make incur higher bandwidth costs. Bigger web pages load slowly on mobile devices, but they also affect the performance of desktops computers.
Websites that have responsive design enable users to download content quickly on any device even the pages differ in size. A responsive website shows different content and images in different screen sizes.
Compress the Content on Your Site
Compressing the contents of your site improves the responsiveness of your site by reducing the number of bytes sent across networks. This makes your site load faster and makes it easy for users to navigate your site.
Remove Unnecessary Page Elements
To know the elements, you need to remove to improve the responsiveness of your site, you should first understand how users interact with the elements of your site. For example, you need to know how different widgets and plugin improve or interfere with the performance of your site.
To build a responsive website that will improve your online presence and make your site user friendly, Contact Us for FREE Consultations. We have helped many businesses with creating responsive web designs.