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Online Marketing Tools for Success

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Marketing is the biggest factor that determines whether your start-up will survive the first two years. Online marketing tools leverages technology to popularize brands and enable companies to acquire customers. It’s the most popular mode of advertisement for businesses right now. For you to launch a successful marketing campaign, you must use a combination of tools. Each digital marketing tool is designed with a specific strategy.

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Types of Marketing Software

Some of the most common marketing software include social media marketing tools, email marketing tools, and search engine optimization tools. These tools are meant to increase the number of people that see the content, logo, and message that your brand is conveying. If many people see your advert, then your campaign is considered successful. We share the digital tools you can use for your online marketing campaign.

Digital Tools for Social Media Marketing


This social media marketing software is a comprehensive messenger marketing platform. The platform allows you to create your own Facebook messenger chatbot for marketing, sales, and support. Building a chatbot on the platform is easy because you use a drag-and-drop builder. The software comes with built-in tools that enable you to grow your audience.


This tool enables you to manage your social media campaigns in one place. It allows you to schedule posts, publish on different social media platforms, and analyze performance.


 It’s considered the leading social media dashboard because it allows users to manage multiple networks and profiles as you keep track of campaign results.


This tool is designed to promote quality content because the quality of your content is a true reflection of your brand. The app enables you to discover, curate, and publish great content with wide visibility online.


It’s a social media marketing tool designed to help you create and schedule social media posts and enable you to manage them.

Facebook Messenger:

Facebook Messenger is an app and platform allowing users to send messages, and exchange photos, videos, stickers, and other files.


This platform specializes in popularizing brands by giving businesses and marketing teams a chance to grow successful brands. They achieve this through collaboration, publishing, and using the analytic data the software generates.


This app allows users to create personal bots on Facebook Messenger for free without writing code. The app enables you to automatically update content appearing on the chatbot.

Sprout Social:

Sprout Social is an employee advocacy platform that helps brands to extend their reach on social media. This platform can be paired with other social media apps like Twitter, Youtube, and LinkedIn, etc.


It’s a visual calendar that enables you to plan and auto-publish social media content. The app can be paired with Instagram Business, Pinterest, YouTube, and Facebook among others.

Email Marketing Tools


This is one of the best-known email marketing tools with attractive free offers. It includes basics that enable startups to launch a successful campaign.


It’s a drag-and-drop app that allows free users to send up to 300 emails per day. If you opt for the premium version the limit is removed.


This is an inclusive marketing automated marketing platform that comes with a free plan. The platform is designed to meet the needs of merchants who are new to email marketing.


This email marketing platform run through Amazon SES and offers all the features you need to automate email marketing campaigns. The platform offers a free plan that allows you to run an email marketing campaign only.


This marketing tool is designed to help you with email delivery but doesn’t offer a free plan. Instead, you get a 30-day free trial with the option to upgrade later.

Search Engine Optimization Tools

Yoast SEO

It’s one of the best and most commonly used to tools for search engine optimization. The tool enables you to set up targeted keywords, check keyword density, and improve readability.


This tool is considered only second to Google because it’s one of the biggest website crawlers. With Ahrefs you can perform SEO audits and know the parts of your site that need improvements.

Google Search Console

This software is free to everyone that has a website. This tool helps you keep track of your website on Google SERP. However, you’ll need to verify your site by adding a code through google analytics.


This tool is one of the favorites among SEO experts because you can easily access your site ranking and identify changes and opportunities. It tool allows you to perform domain vs. domain analysis.

Launching a Successful Campaign

Now that you know some of the tools you need to launch a successful marketing campaign, we share with you a brief guideline for marketing online.

Step 1: Set Up Your Goals

Before setting up a marketing campaign, you need to define your goals clearly. Your goal is what you aim at achieving. Nevertheless, your marketing goals should be quantifiable and achievable. You can follow the SMART guideline when setting up your goals. Under this approach, your goals should be specific, measurable, achievable, relevant, and time-bound. For example, when launching a campaign to popularize a new product you can ask yourself how many eyes are you targeting.

Step 2: Define Meaningful Data

You need to define the type of data you’re going to use to define the success of your campaign. The metrics you choose to measure progress should be compatible and comparable to data from previous campaigns. Some of the metrics you can take into consideration when designing a campaign include lead generation rates, average rate cost per lead, the time user spends on the page, and the cost of customer accusation among others.

Step 3: Research

Research helps you understand your target audience, the budget, and writing the plan for your marketing campaign. Some of the factors you need to understand about your target audience include age, gender, level of education, marital status, number of children, and occupation among others.

At de Haro Group we have helped VIP clients set up successful online marketing campaigns with the relevant tools. You can contact us for Free Consultations.

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