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"Social Media" Archive

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instagram marketing

Instagram Marketing-Successful Campaigns

Instagram is one of the few social media platforms focusing on pictures and videos as the main content. Pictures and videos provide a detailed description of your goods and services. Instagram marketing enable you to increase your digital sales. This platform does a good job if you need to promote

online marketing tools

Online Marketing Tools for Success

Marketing is the biggest factor that determines whether your start-up will survive the first two years. Online marketing tools leverages technology to popularize brands and enable companies to acquire customers. It’s the most popular mode of advertisement for businesses right now. For you to launch a successful marketing campaign, you

marketing strategies

Marketing Strategies for Social Media in 2022

The power of social media in marketing is being felt all over the world and still growing. However, many businesses are venturing into social media marketing without solid marketing strategies. Most companies, especially medium-sized enterprises, don’t have a social media marketing strategy because they don’t know what to do. Businesses

online marketing

Best Online Marketing Tools for 2022

Social media is a power to reckon with in online Marketing. The number of people using social media keeps on growing and it’s estimated that 3.5 billion people worldwide will be using social media. This represents about 40% of the people on earth and this is why businesses invest significant

graphic trends

Graphic Trends and Social Media Marketing

To run a successful social media campaign, you need good content and high-quality graphics that showcase the value of your brand. Graphic designs meant for social media put people first. Moreover, graphic design meant for social media come in people friendly formats. Now, let’s share with you some graphic trends

facebook marketing

Facebook Marketing and Covid-19

The lockdown pushed people to look for new ways of doing things. For instance, the pandemic has changed the way people spend their time, look for information, and buy products. Businesses have also changed the way they advertise their brands and how they engage marketers and influencers. This article highlights

graphic design trends

The Best Graphic Design Trends In 2022

Visually appealing graphics help you convey the message your business is trying to pass to customers. Graphics also helps solidify the identity of your business and enhance the appearance of your brand. Companies have provided educational and informative content to consumers through good graphics. This why keeping up with the

Social Marketing Predictions For 2022

Social media marketing agencies and influencers will have to change marketing strategies to reflect the ever-changing social media platforms. For example, some social media outlets like Facebook gives users a chance to buy and sell online in addition to advertising. Furthermore, the ongoing Covid-19 pandemic has led to the growth

social media marketing

Social Media Marketing Rules In 2021

The digital revolution we’re currently experiencing with social media marketing means more people are shopping online. In addition, the ongoing Covid-19 pandemic has made more businesses use social media marketing. For instance, by 2020 over 70% of people spend time online because of the lockdowns. The digital revolution we’re currently

Social media influencers

Using Social Media Influencers to Market Content

The number of social media influencers is going up with the growth of social media platforms. Influencers have become key actors in the digital world. They help you to enhance the image of your brand that you portray through the content. Your social media presence determines how well you get

social media communities

Using Social Media Communities for Your Branding

Humans have a basic urge to share with others. Social media communities have provided people with a convenient way to connect with others. There are so many available free platforms that you can use to grow your brand. You will be able to increase the visibility of your brand, create

Social Media Campaigns

Social Media Campaigns and Infographic Illustrations

Social media campaigns are very important in advertising for businesses. Around the world, almost 3.96 billion people actively use social media. People use different platforms, for example, Facebook, Instagram, and Linkedin, etc. The number of social media users is continuously increasing. This means that campaigns on platforms are becoming popular.

Optical Illusion in Graphic Design: The Benefits

Optical Illusion in Graphic Design: The Benefits

The 21st century is a technology era. It’s the age of the internet and social media. Many businesses and institutions are present online. We see the optical illusion in graphic design taking over as a new trend to help with social media campaigns. Graphic design is one of the most

Social Commerce: The Key Trends in 2021 – (Updated Video For 2022 Key Trends)

Social commerce is a relevantly new business venture within the wider e-commerce niche. It combines both the elements of online shopping and social interactions. The trade takes place on social media platforms, but it is not social media marketing. Social commerce entails selling goods and services directly through social media

Social Media Marketing Trends In 2021

Social media marketing has taken over advertising during the COVID-19 pandemic. The lock-down increased social media activity. This makes social media a valuable platform for marketers. Social media marketing requires account managers to keep up with the trends. In this article, we share with you the top trends affecting social

How Graphic Design Affects Advertising

Graphic design is one of the key items in building brand identity.  Most companies have graphic designers because they need to produce content that conveys the value of their products. People process information using logic and emotions. For example, texts are more likely to be processed using logic while pictures

Social Media Campaigns and Ad Design

Social media campaigns have created an attractive virtual environment for promoting brands and businesses. Social media is highly persuasive in convincing customers to buy compared to other forms of advertising. Surveys show that 78% of businesses have hired dedicated teams to run their social media campaigns. Your ad design is

Social Media Awareness

Social Media Awareness and Online Presence

Statistics show that by 2020, social media will have over 3.02 billion users. This is an indication that social media awareness provides a fertile ground for brand awareness and building your online presence. Brand awareness is crucial in growing your business and sales. You have probably noticed that popular brands

Customer Loyalty

How Branding Creates Customer Loyalty

Branding refers to the content, slogans, and multimedia customers associates with your goods or services. Most people 60 to 80% do some online research before making the decision to buy. Branding creates customer loyalty by helping you to get and retain customers. Acquiring new customers is expensive than retaining existing

Content Strategy That Provide Value to Prospects

Content marketing is an effective way of looking for new prospects, connecting with them, and converting them into customers. For you to achieve this, you must be strategic in your approach. People don’t like to be bombarded with a sales pitch. They prefer content that adds value to their life

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