Social media marketing agencies and influencers will have to change marketing strategies to reflect the ever-changing social media platforms. For example, some social media outlets like Facebook gives users a chance to buy and sell online in addition to advertising. Furthermore, the ongoing Covid-19 pandemic has led to the growth of eCommerce platforms allowing many people to shop online. In this article, we share with you social media marketing predictions for 2022 that can help online marketers to improve their game.
The Growth in Social Media Marketing Especially Social Commerce
The lockdown caused by the pandemic led to the growth of social media commerce through many social media platforms. Major platforms have already expanded by including business and shopping features that allow businesses to sell directly from their social media pages. This is a new practice that is expected to keep up in 2022. For example, Facebook has a marketplace in addition to Facebook Shops.
Instagram allows Shoppable posts while Pinterest has buyable pins. WhatsApp has groups to facilitate social selling. People are already buying from social commerce stores because they are convenient and easy to use. Right now, social commerce is estimated to be worth $89.4 billion.
Emphasis on Short Video Content
In 2020, TikTok championed the use of short videos to encourage interaction between users. Instagram followed with the introduction of Instagram Reels. The use of short videos to encourage engagement is a trend that is expected to continue into 2022. Major brands are likely to focus on short-form videos. Although longer videos add value and educate user, but they prefer short digestible videos.
Facebook Will Remain the Biggest Social Media Platform
Up to date, Facebook has remained the most popular social media platform in the world followed closely by YouTube. Instagram is the fourth most popular social media platform in the world while TikTok is the seventh-largest social media platform. For instance, Facebook had 2.9 billion active users by 2021. It forms the largest interconnected network of humans on earth.
However, Facebook has been losing some of its younger audience to other platforms. At the same time, the company continues to expand its outreach to address the decline in the audience.
Increase in the Use of Animation and Augmented Reality
Augmented reality is a new piece of technology that is in the development stages. Nevertheless, it’s projected that augmented reality will gain momentum in the coming years. Estimates indicate that 48% of consumers will have used some augmented reality by the end of 2021. Social media platforms are picking up the trend. For example, Instagram has been using augmented reality since 2017.
One of the commonly used augmented reality is the use of filters that improves engagement time for videos. Augmented filters improve user engagement by 75% based on the latest findings. This has prompted brands to implement filters on social media platforms.
Increase in the Use of Audio Social
The use of audio social apps that let people listen to podcasts and share became popular with the lockdown. This trend is expected to continue into 2022. Experts have predicted that Facebook will win the audio social market.
The social media marketing trends expressed in this article are some that are expected to dominate the market in 2022. Contact us for FREE at de Haro Group we help you create social media marketing campaigns based on future trends.