de Haro Group
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Graphic Trends and Social Media Marketing

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To run a successful social media campaign, you need good content and high-quality graphics that showcase the value of your brand. Graphic designs meant for social media put people first. Moreover, graphic design meant for social media come in people friendly formats. Now, let’s share with you some graphic trends guaranteed to change social media marketing.

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Short-Form Videos

The use of short-form videos is a growing trend especially among small businesses. A survey done in 2020 found that people worldwide watched approximately 7 hours and 55 minutes of online videos. This represented a 16% increase compared to 2019. In 2021, there was an explosion of short-form videos content length ranging from 4 to 30 seconds. This is made possible by platforms like Instagram, Snapchat, and TikTok among others.

Designers are including evocative triggers in these short-form videos especially in the first few seconds. It’s meant to prevent viewers from scrolling past the video.

Brutalism-Graphic Trends

Brutalism entails experimenting with colors, layouts, and typographies that captures attention while expressing controversial messages. This creative trend is becoming common on social media and is shifting designs. Nevertheless, when using brutalism, it’s important to strike a balance between aesthetics and a rebellious spirit.

Classic Graphic Trends

Creating classic designs involves bringing back old design concepts like the cyberpunk, Bauhaus, and optical illusion among others. Classic design stay around for a long time and only changes slightly.

Simple Data Visualization

Simple data visualization is another trend that is set to enhance social media marketing. Data visualization is the act of presenting complex information or data is a graphic format. Some of the commonly used visual data designs include infographics, charts, diagrams, graphs, and maps. The reason designers use data visualization is to communicate information clearly, which makes it easier for reader to grasp and understand it.

Data visualization is important in social media marketing because the main goal in using social media is driving engagement.

Abstract Psychedelia

Psychedelia as a design trend traces its roots to music and art in the 1960s. This design trend was influenced by drugs especially hallucinogens. This trend is associated with experimentation that was common during the hippie era. Psychedelic designs opens one’s mind to new experiences. The chaotic scene created by psychedelic designs represent freedom, freeing designers from the traditional constraints. This trend is expected to continue to 2022.

The Revival of Symbolism

In graphic design, simple things matter. For example, colored bars placed on a waving banner can have an immense symbolic value. They can serve to unify and save a nation or save lives on a busy road intersection. Symbols are universal meaning that they are understood across cultures. Using symbols in graphic design is a popular trend expected to continue because symbol help convey the value of a brand.

The Use of Serif Fonts

Designers are using serif font when creating graphics for social media because serif fonts are easy to read and space. The fonts are not dense making them suitable for social media. However, designers are cautioned to use minimal text. The most preferred font for social media is the classis serif fonts, despite being one of the oldest.

We have helped many clients deign social media campaigns with appropriate graphics. Contact us for FREE at de Haro Group we help you set up an effective marketing campaign.

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