Branding is a marketing technique whereby companies create symbols, designs, and names that identify and belongs to them. Branding helps in distinguishing your products/services and separates you from your competitors. Branding is not only important because it makes people remember your product, it also enables your clients or customers to know the type of services or products to expect from your company.
Branding helps you distinguish yourself from your competitors and highlights the uniqueness of your product or service that makes it better. This means that you should strive to make sure that your brand is a true reflection of your business and how you expect people to perceive it. Now let’s share with you the four facts you need to know about branding before proceeding.
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A BRAND Is Not A Logo
A logo is not a brand, but a unique symbol that represents an organization or a business. Organizations like to include logos in all their communications ranging from emails, letterheads, advertising materials, and anything else. Logos makes it easy for people to identify a company. The best logos achieve universal recognition, but they’re not a brand.
A logo is not a brand, but it is a key element in branding. A brand entails many things such as products/services, marketing practices, and interactions with consumers that separates your company from the rest. They include aspects like marketing, visual design, communications, and messaging that constitutes the experience people have with your company.
COLOURS Are Really Important in Brand Recognition
Studies have shown that colors are very important for brand recognition. They can help your business increase its recognition by up to 80%. Colors plays a crucial role in marketing and branding because they create a first impression. They do this by conveying feelings, emotions, and the experiences of your business.
Different colors have different meanings, and choosing the right colors can help popularize your brand. The opposite is also true. Studies have shown that colors have an impact on purchasing intent because they determine how a brand is perceived. Colors determine how consumers view the personality of the brand in question.
Brands with LOYAL CUSTOMERS Sell 10 Times
Surveys have shown that brands with loyal customers sell 10 times more. Furthermore, repeat customers spend 67% more compared to first-time customers. Regardless of the size of the business, brand loyalty plays an important role because it’s what keeps customers coming back.
Consumer psychologists have established that brand loyalty is built through the emotional connection customers have with your business. It makes the customer have a sense of belonging, and excitement that they represent the company as an advocate and a fan.
INCONSISTENT Branding Can Have A Negative Impact on Your Customers
Branding is important for creating customer loyalty. However, inconsistency in branding can have a negative effect on your customers. The most common negative effect is confusion and distrust. For example, receiving marketing materials like emails from a company with certain branding, and then you later receive another email from the same company with different branding would definitely arouse suspicion.
To make your brand consistent across your communication channels and create brand loyalty, contact us at de Haro Group because we ARE READY TO TAKE YOUR BRAND TO THE NEXT LEVEL.