de Haro Group
Design & Creative Agency

"Branding" Archive

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5 Roles of Web Design in Building a Strong Online Brand for Your Business

Having a strong online brand is essential for any business, and web design plays a critical role in building and maintaining that brand. A well-designed website can help to establish your business as professional and credible, while a poorly designed website can have the opposite effect. In this article, we

instagram marketing

Instagram Marketing-Successful Campaigns

Instagram is one of the few social media platforms focusing on pictures and videos as the main content. Pictures and videos provide a detailed description of your goods and services. Instagram marketing enable you to increase your digital sales. This platform does a good job if you need to promote

online marketing tools

Online Marketing Tools for Success

Marketing is the biggest factor that determines whether your start-up will survive the first two years. Online marketing tools leverages technology to popularize brands and enable companies to acquire customers. It’s the most popular mode of advertisement for businesses right now. For you to launch a successful marketing campaign, you

grow your brand

Grow Your Brand with the Latest Design Trends

Growing your brand can be a challenge, especially in the era of digital commerce. Starting a business is easy and cost-effective because of the internet. For example, you can start a retail business online without incurring the costs associated with brick-and-mortar stores. Nevertheless, conveying your brand correctly, and effective marketing

graphic trends

Graphic Trends and Social Media Marketing

To run a successful social media campaign, you need good content and high-quality graphics that showcase the value of your brand. Graphic designs meant for social media put people first. Moreover, graphic design meant for social media come in people friendly formats. Now, let’s share with you some graphic trends

facebook marketing

Facebook Marketing and Covid-19

The lockdown pushed people to look for new ways of doing things. For instance, the pandemic has changed the way people spend their time, look for information, and buy products. Businesses have also changed the way they advertise their brands and how they engage marketers and influencers. This article highlights

graphic design trends

The Best Graphic Design Trends In 2022

Visually appealing graphics help you convey the message your business is trying to pass to customers. Graphics also helps solidify the identity of your business and enhance the appearance of your brand. Companies have provided educational and informative content to consumers through good graphics. This why keeping up with the

Social Marketing Predictions For 2022

Social media marketing agencies and influencers will have to change marketing strategies to reflect the ever-changing social media platforms. For example, some social media outlets like Facebook gives users a chance to buy and sell online in addition to advertising. Furthermore, the ongoing Covid-19 pandemic has led to the growth

Social media influencers

Using Social Media Influencers to Market Content

The number of social media influencers is going up with the growth of social media platforms. Influencers have become key actors in the digital world. They help you to enhance the image of your brand that you portray through the content. Your social media presence determines how well you get

social media communities

Using Social Media Communities for Your Branding

Humans have a basic urge to share with others. Social media communities have provided people with a convenient way to connect with others. There are so many available free platforms that you can use to grow your brand. You will be able to increase the visibility of your brand, create

graphic design trends

Graphic Design Trends That Will Dominate 2021

Graphic design trends are changing very fast and new styles are emerging every year, if not monthly. Below are graphic design trends most likely to dominate 2021. Color Combinations and Blurring Effects This design enables elements and images to stand out against writing in the background. Graphic designers are taking

Optical Illusion in Graphic Design

Optical Illusion in Graphic Design: The Benefits

The 21st century is a technology era. It’s the age of the internet and social media. Many businesses and institutions are present online. We see the optical illusion in graphic design taking over as a new trend to help with social media campaigns. Graphic design is one of the most

Social Media Marketing Trends In 2021

Social media marketing has taken over advertising during the COVID-19 pandemic. The lock-down increased social media activity. This makes social media a valuable platform for marketers. Social media marketing requires account managers to keep up with the trends. In this article, we share with you the top trends affecting social

Creative Logo Design: Top 10 Trends For 2021

Minimalism has been the trending philosophy in creative logo design for the last few years. It entails the removal of excessive elements from the composition of a logo. The use of a minimalist design is the trend in graphic, web, and user interface design. This approach includes the use of

How Graphic Design Affects Advertising

Graphic design is one of the key items in building brand identity.  Most companies have graphic designers because they need to produce content that conveys the value of their products. People process information using logic and emotions. For example, texts are more likely to be processed using logic while pictures

Graphic Design and Social Media Campaigns

The knowledge of the relationship between graphic design and social media campaigns is useful to businesses. It enables them to create interesting stories and better posts that will improve the performance of their campaign on social media. Marketing on social media is a relatively new channel unlike the traditional ones

Website Typography in the Success of Your Business

Website typography is the technical word expert use to refer to the manner text and elements are arranged on a website. Typography also includes elements like fonts, spaces between lines, the white space between characters (kerning), and line length among others. Typography is one of the most important aspects of

Minimalist Web Design: The Advantages

Having a minimalist web design means including only the most relevant pages and tabs on your site. This removes clutters from your site and makes it easy for visitors to find what they looking for. A minimalist website only includes elements that are critical to the company. Industries that commonly

Social Media Campaigns and Ad Design

Social media campaigns have created an attractive virtual environment for promoting brands and businesses. Social media is highly persuasive in convincing customers to buy compared to other forms of advertising. Surveys show that 78% of businesses have hired dedicated teams to run their social media campaigns. Your ad design is

Social Media Awareness

Social Media Awareness and Online Presence

Statistics show that by 2020, social media will have over 3.02 billion users. This is an indication that social media awareness provides a fertile ground for brand awareness and building your online presence. Brand awareness is crucial in growing your business and sales. You have probably noticed that popular brands

Picking a Logo

Picking A Logo for Your Business: The Deciding Factors

Picking a logo is important for both small and big businesses because it’s an integral part of your brand. A well-designed logo conveys the name of your business and its vision. The nature of your products or services determines the type of logo your business should have. The design, colors,

What Your Logo Says

What A Well-Designed Logo Says About Your Business

A well-designed logo is made up of signs and words that represent your business. People can tell what your company is all about by looking at the logo. It’s what identifies your brand and business. A logo not only creates a first impression but also conveys the value of your

Customer Loyalty

How Branding Creates Customer Loyalty

Branding refers to the content, slogans, and multimedia customers associates with your goods or services. Most people 60 to 80% do some online research before making the decision to buy. Branding creates customer loyalty by helping you to get and retain customers. Acquiring new customers is expensive than retaining existing

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